This certification course covers the key concepts of Digital, how it has changed customer behavior, and the implications for your business. Upon completion, you will be equipped with an understanding of Digital - its meaning, uses, tools, and technologies - and how they are applied within your business. This is for the business executive who needs an understanding of Digital, but not in the same amount of detail that a Marketing professional needs. This 6-hour course will provide you with just the right amount of knowledge and detail so you no longer feel lost when the conversation turns to Digital Marketing.
